Frequently Asked Questions

It’s a transformational personal growth experience to help you take control of your life—personally and professionally—starting NOW. Through a proven inside-out, “whole-person” approach, you’ll gain the self-awareness needed to thrive and build a customized Game Plan rooted in your values, purpose, and strengths. And you’ll develop the mental toughness to stick to the habits that create more happiness and success.
This journey is for people who want to be even more intentional in how they live and lead. Whether you’re a high-performing leader, a competitive athlete, or someone who simply wants more focus, fulfillment, and results, this program will inspire you to live with purpose and help you discover how to get “even better” at any and all areas of your life. The Journey to A Great Life NOW is specifically designed for leaders, athletes, and—coming soon—families through our Great Family NOW program.
You choose the pace. The Journey is offered two ways:

Live experience – through virtual and in-person workshops over 3–6 months.

Self-paced online – no fluff, just dozens of videos, tools, and exercises that get you thinking, acting, and living differently—with Gregg as your guide.

Some people complete it in a few weeks, others take a few months. What matters most is doing the work—reflecting, designing your Game Plan, and building the mental toughness to activate it.
It means living by design, not by default. You’ll learn to align your daily actions with your personal RULES (your core values)—so you show up as the kind of family member, teammate, leader, or friend you want to be. It’s not just a program—it’s a powerful way to live with more meaning, momentum, and fulfillment.
No fluff. No hacks. No hype. The Journey to A Great Life NOW is rooted in behavioral science, leadership development, and decades of real-world results. You’ll use proprietary tools—like the 66-Day Activation Method™—to create habits and build the focus and mental toughness to follow through. It’s not just about designing a plan. It’s about becoming the kind of person who lives it.
You’ll walk away with a personalized Game Plan for how to live your Great Life NOW—not someday. You’ll experience more energy, better habits, clearer goals, and a shift in how you think, feel, speak, and act… every day.
They are the seven areas of your life that most impact your happiness and success: Physical Health, Emotional Well-Being, Relationships, Time/Productivity, Career, Finances, and Contributions. You’ll assess where you are, define where you want to go, and choose the habits that will help you move mountains in each area.
Your Game Plan is the outcome of the Journey. It’s your customized roadmap for creating and living your Great Life NOW.

Phase 1: The Pre-Game – Build self-awareness and reflect on your current life experience.

Phase 2: The Game Plan – Identify your Purpose, Strengths, Superpowers, and define your personal RULES (core values).

Phase 3: The Activation – Learn the tools and techniques to hardwire your RULES (Values) and put your plan into motion, including habit-building, mindset training, and tracking your progress through the 66-Day Activation Method™.
Not even close. This is about developing the habits, behaviors, and mindset to stick to the goals you care about most. With tools like the science-backed 66-Day Activation Method™ and the 3-2-1 Magic technique, you’ll break through excuses and start making real, lasting change.
Mental toughness isn’t about being macho or invincible. It’s a set of emotional and cognitive skills—like determination, discipline, resilience, confidence, and self-worth—that help you stay committed to the promises you make to yourself and others. In this program, you’ll learn how to build these skills one step at a time, so you can overcome excuses, bounce back from setbacks, and keep moving your life forward—even when it gets hard.
You’re not on this journey alone. There are options for self-guided learning, group workshops, individual coaching, and team-based leadership programs. Whether you’re diving in solo or bringing The Journey to your organization, the support is here to help you thrive. Email hello@agreatlifenow.com to learn more about your options.
It’s a powerful and practical experience designed to help you define the RULES you want to live by—your personal core values—and the specific habits that bring them to life. You’ll also learn how to hardwire those RULES into your mind, body, and soul using tools and techniques that boost your consistency and confidence. This masterclass uncovers blind spots in your self-awareness and helps you design a more intentional way to live and lead in all areas of your life.

A Great Life NOW for Leaders

Become the human and leader you want to be at work and home.

Engage in self-assessments and practical exercises to discover sources of happiness, confront fears, and uncover life-shaping achievements, challenges, and influential people.
Apply energy and time management methods to enhance your life.
Discover your purpose and strengths while creating your personal RULES for the game of life.
Establish values-driven RULES that serve as an anchor and guide for thoughts and actions.

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A Great Life NOW for Athletes

Create a gameplan for your life, after your game.

Shift mindset to see yourself as more than an athlete, embracing roles as learner, contributor, and leader.
Leverage sports and non-sports networks to create opportunities for personal and professional growth.
Implement the 66-Day Activation Method™ to create lasting behavior changes.
Invest in creating a meaningful future by leveraging clarity and discipline to achieve long-term success, stronger relationships, and greater overall happiness.

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The best time to start the Great Life NOW Journey was ten years ago.

The second best time is NOW.

A Proven Path to a Great Life—For Leaders and Athletes

What People Are Saying

"This is the most important work I’ve ever done in my life."

What People Are Saying

"This program didn’t just help me think differently—it changed how I live, lead, and show up every day."

What People Are Saying

"The Journey to A Great Life NOW gave me clarity, purpose, and a game plan I can actually follow."

What People Are Saying

"I’ve done coaching, I’ve read the books—but this was the first time it all clicked. This journey is powerful."

What People Are Saying

"This isn’t just mindset work. It’s a blueprint for becoming the person you were meant to be."

What People Are Saying

"This approach to personal development gave me the clarity I didn’t know I was missing. Game changer."

Are you ready to transform the way you live and lead in this game of life?

Life is a game. To win, you need a game plan that leads to less stress, stronger relationships, better health, and more happiness and success.

The Journey to A Great Life NOW is a personal and leadership development program, delivered virtually and in-person, designed to help you create and execute your own personal game plan. This transformational experience empowers leaders to take full ownership of their lives, develop mental toughness, and build a strategy for sustained success.

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The Founders

Gregg Lederman

Obsessed with what makes a great life tick (and how to actually live one), Gregg Lederman has spent his career helping people stress less, smile more, and lead like they mean it — at work and at home.

He’s a keynote speaker, performance coach, and New York Times best-selling author of books people actually finish (and even enjoy). For over two decades, Gregg’s been transforming how thousands of leaders, students, and high-achievers think, feel, speak, and act. His programs— Great Life NOW and Great Leader NOW— don’t just shift mindsets; they spark full-on life upgrades.

As the founder and CEO of Brand Integrity, Gregg and his culture-obsessed team helped companies triple national engagement scores and land on more “Best Places to Work” lists than they could frame. He also spent 19 years teaching executive MBAs how to lead real change as a professor at the University of Rochester’s Simon Business School.

These days, you’ll find Gregg in Rochester, NY, with his wife Karyn, their three amazing daughters, and two wildly lovable dogs, Milo and Rocky — all of whom constantly remind him what it really means to live a Great Life NOW.

Karyn Lederman

Karyn Lederman is on a mission to help people live longer, healthier lives—one intentional lifestyle choice at a time. With more than 30 years of experience in the wellness world, she brings a unique blend of science, holistic medicine, and real-world wisdom to participants in The Journey to a Great Life NOW.

Her career began in the high-intensity world of critical care, where she spent 13 years as an ICU nurse. That experience opened her eyes to a hard truth: too many people wait until it’s too late to take control of their health. Ever since, she’s made it her life’s work to flip the script—to focus on prevention and empower others to make small, consistent choices in the areas of nutrition, movement and fitness, sleep, and meaningful connection. The result? A longer, more vibrant health span.

Over the past two decades, Karyn has thrived as a sought-after yoga instructor and health coach. But her work doesn’t just boost physical well-being. The same principles she teaches to support health span are helping clients move other Mountains for Growth—especially Emotional Well-being, Relationships, Time and Productivity, and even Career and Financial success.

Karyn’s passion, grounded expertise, and compassionate guidance make her a vital part of the Great Life NOW movement. She helps people feel better, live better, and—most importantly—stay better for the long haul.